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№5/08 (Сентябрь-Октябрь)
EDITORIAL
Your brand image
Having read our Business skills article (page 30) you will be more aware of your “brand image” and possibly will be more effective in self-promotion. Remember, that the way others perceive your personal brand could be a key factor in your career development.

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WORKING WORLD

Names and News
The latest from the world of business

Office Blues
Kathrin Enke on the silly side of work

TEST

Negotiating
How well can you negotiate? Take our special test to find out

GLOBAL BUSINESS

Economic mafia
American John Perkins talks about his dubious work with developingt economies

Head-to-Head
Should companies have dress codes?

Business Press
Comments from the world's media
Also: Behind the Headlines

INTERCULTURAL COMMUNICATION

Dialogue
Forensic scientists from Canada and Taiwan compare their jobs

The View from Here
Ed Ewing on how organic farming can help to solve the problems of Cuban agriculture
Also: Country File

BUSINESS SKILLS

Personal Branding
Companies promote their products carefully. You can do the same for yourself and your career
Also: a language survival guide to pull out and keep

The Write Way
How good is your vocabulary? A look at confusing words

Say It in Style
Explaining how things work

On the Line
Five essential steps for effective phone calls

Meeting Point
The importance of defining key roles in business meetings

CAREERS

Generation Y
Young people who don't want work to define their lines

The Job Doctor
How to be your own coach

MANAGEMENT

Corporate Philanthropy
Giving money to good causes

What I've Learned
The Dalai Lama

Business Basics
What is... competitiveness?

Executive Eye
Adrian Furnham on training

TECHNOLOGY

Neuroengineering
Creating new brainpower

Language Focus
Warehousing

Innovations
New products developments

Technically Speaking
Experiments with DNA

LANGUAGE SECTION

Vocabulary: the trade fair
Word Watch; Seen Recently
False Friends, Tricky Translations
Language Cards: pull out and practise
Vocabulary pull-out: key words to learn
Exercises: test your English
Grammar: introductory "there" and "if"
The Maine Event: an office dialogue
Authentic English: types of conversation
English for... labour relations
English on the Move: money
Legal English: selling goods
Financial English: buying property

REGULAR SECTIONS

Editorial

The Last Laugh