 |
  |
BUSINESS SPOTLIGHT ONLINE |
№4/08 (July-August) |
 |
   |
About us Welcome to the Ukrainian Edition of Business Spotlight!Globalization is gaining momentum and Ukraine is playing an active part in this process. Many Ukrainian companies are establishing relationships with foreign customers, partners and investors and are entering foreign markets. In this situation, having a common language is of great importance. English has become that language, but to develop your English skills you need to practice on a regular basis. Business Spotlight gives you that opportunity. The Ukrainian Business Spotlight is a licensed edition from the German publishing house, Spotlight Verlag, which celebrated it’s 25th anniversary this year. With its exclusive magazines for learning foreign languages, it is the market leader. Two years ago, Spotlight Verlag went global: licensed editions of Business Spotlight have already been published in Bulgaria, the Czech Republic, Greece and Italy. These editions are adapted to the needs of the local markets. Combining global and local features ‑ or going “glocal” ‑ is a significant step to success in today’s world market. Business English Magazine Business Spotlight is for people who need English in their professional lives ‑ or will need it in the future. It gives you the chance to refresh your existing knowledge and to learn something new. The magazine is written in English by native-speaker journalists and language experts and will be published every two months. Business Spotlight’s unique concept allows you to hone your Business English and professional skills at the same time. It combines current information from the international business world with effective language training materials. The magazine covers such vital areas as intercultural communication, career development, management and business skills. It focuses on the language necessary in key communication situations, such as telephoning, preparing and giving presentations, writing business correspondence, organizing and taking part in meetings and, of course socializing. Each article includes a glossary where you can find translations of difficult words and terms into Russian, enabling you to read the articles without a dictionary. Short introductions to the articles in Russian will help you to make a quick choice of what is relevant for you. As well as the articles, there are language tests, exercises based on the articles, dialogues and pull-out cards which are handy to use at work or while you are travelling. For language teachers and trainers we offer a free six-page supplement, Business English in the Classroom, where they can find helpful ideas for using the magazine with their students.We hope you enjoy your time with Business Spotlight.
|
|
Home